What each order has to cover
A price that only matches what others charge can still lose money. Start from your own costs. For a party and event rentals business, each order carries:
- Delivery and setup labor
- Fuel
- Cleaning and repairs per rental
- Card and payment fees, as a share of the price
Then a share of the costs you pay every month, however much you sell:
- Insurance (liability and commercial auto)
- Vehicle (business share)
- Phone and internet
- Scheduling, invoicing and payment software
- Ongoing marketing
- Bookkeeping and tax preparation
- Storage
And two things most first prices leave out: your own pay, and money set aside for income and self-employment tax on the profit.
Three prices worth knowing
- The price that covers costs. Monthly costs shared across your expected orders, plus the cost of each order, grossed up for card fees. Below it, every month loses money.
- The price that pays you. The same, with your pay before tax added to the monthly costs. This is the real minimum if the business is your income.
- A recommended price. The price that pays you plus a profit cushion for slow months, repairs and growth.
The quick check above works out all three from your numbers. The pricing calculator shows each step of the formula.
Check your price against your area
Prices vary a lot by town, so we don’t publish averages. Collect real ones instead: ask three or more local businesses for a quote the way a customer would, and note what each includes. Then answer these:
- What do local competitors charge? Ask for quotes the way a customer would.
- How long does each order take you, including travel and preparation?
- How many orders can you deliver in a week at a quality you’re proud of?
If the price that pays you is above everyone you found, that’s worth knowing before you start. Lower a cost, sell more each month, or offer something customers will pay more for.
Busy and slow seasons. A price that works in the busy months can fall short across the whole year. The full check spreads your sales over the seasons and shows the slow months.
Pricing mistakes to avoid
- Inflatables and tents carry real safety risks and may need permits or inspections.
- Pricing from the cost of materials alone, and forgetting packaging, platform and card fees, shipping you absorb and returns.
- Keeping the same price when your suppliers raise theirs. Check your costs every few months.
Next steps
- Starting a party and event rentals business: the work, customers, licenses and how to test demand.
- Test a full party and event rentals plan: startup cash, the ramp-up, a stress test and a decision report.
- How to calculate your break-even point
- Considering a party and event rentals franchise? Compare the fees and long-term earnings with going independent.
General information, not financial, tax or legal advice. See our disclaimer.
