How it’s calculated
- Pre-tax Profit
- equals Target Take-home ÷ (1 − Tax Rate)
- Revenue Needed
- equals Pre-tax Profit + Business Expenses
- Billable Hours
- equals Working Weeks × Hours per Week × Billable %
- Hourly Rate
- equals Revenue Needed ÷ Billable Hours
Worked example
A freelance designer wants to take home $90,000 a year. They expect $14,000 in business expenses and set aside 28% of profit for taxes. They plan 45 working weeks of 40 hours, with about 65% of that time billable.
- Pre-tax profit = $90,000 ÷ 0.72 = $125,000.00
- Revenue needed = $125,000.00 + $14,000 = $139,000.00
- Billable hours = 45 × 40 × 0.65 = 1,170
- Hourly rate = $139,000.00 ÷ 1,170 = $118.80
Dividing $90,000 by 2,080 hours would suggest about $43 an hour — less than half the $118.80 actually needed.
From hourly rate to project price
Many freelancers quote fixed project fees rather than hours. Estimate the hours a project will take, add a buffer for revisions and communication (often 15–25%), and multiply by your rate. Our guide on setting your freelance rate walks through the full method.
Assumptions and limitations
- The tax set-aside rate is your own estimate of combined income and self-employment taxes as a share of profit. This tool doesn’t calculate tax liability; confirm your rate with a tax professional.
- Include health insurance, retirement contributions you fund yourself, software, equipment, insurance, accounting and marketing in expenses.
- Billable share is usually well below 100%: sales, proposals, invoicing, admin and learning all take time. 50–70% is common for independent professionals, but track your own.
- The result is a minimum to meet your goals, not a market rate. Clients pay for value and expertise; check what comparable professionals charge.
Results are estimates for information only and are not financial, tax or legal advice. See our disclaimer.
